Entrepreneurial Design

Design Experiments for Converting Ideas into Better Services

Key Words: Conversion Rate Optimization(CRO), Design Experiments, Business Validation, Services Design

As a product and creative lead, I have more than nine years of work experience designing, building and launching digital products, and transforming entrepreneurial concepts into new services. This includes three years of working in leadership roles with C-level executives to solve problems and make process improvements.


My Process:



  • Drive the design vision and strategy for customer experiences.
  • Work cross-functionally with product and engineering teams to represent the user’s needs and desires.
  • Collect and analyze KPIs for UX/UI improvements.
  • Create user flows, wireframes, comps, prototypes, production assets.
  • Conduct qualitative and quantitative user research, interviews, usability testing, and data analysis

Samples of Case Studies: